Company Background

GreenRoom Connect was founded with a clear goal: to help brands and influencers create lasting, meaningful partnerships. We recognized that many brands struggle to break through the noise and reach the right audiences, while influencers often need the right opportunities to showcase their value. By bridging that gap, we’ve developed a full-service approach to influencer marketing, ensuring that both brands and creators thrive.

Mission & Vision

Mission: We get out of bed every day to create effective brand deals for our long-term clients, so we can all grow and succeed in a fun, engaging industry.

Vision: To become the go-to agency for brands and influencers seeking efficient, transparent campaigns that truly drive awareness and measurable results.

Core Values

Client-Focus

Our clients are always our priority, and their success drives our success.

Transparency

 We maintain open, honest communication so there are never any surprises.

Industry Knowledge 

We stay on top of influencer marketing trends and platforms to provide expert guidance.

Teamwork/Collaboration

We believe in working together seamlessly, across our team, with our clients, and with influencers.

Empowering Creators and Brands

You focus on what you do best. We’ll manage the behind-the-scenes so you stay energized and ready for your next big move.

Team Introduction

Our group of dedicated professionals comes from diverse backgrounds in marketing, content creation, and strategic partnerships. We’re friendly, results-oriented, and driven by a shared passion for connecting brands with the right creators.

  • Haylee Westerman

    Director of Brand Strategy

    With over five years in brand storytelling, digital marketing, and project management, Haylee excels at aligning campaigns with each brand’s vision. She leverages a strong background in influencer partnerships and creative strategy to bring ideas to life.

    Her strategic leadership pushes boundaries and fuels growth, ensuring every project remains impactful and true to its core objectives.

    Haylee recently moved from California to Florida with her fiancé and their three pets. She enjoys exploring new places, finding hidden-gem coffee shops, and being outdoors.

  • Zuri Best

    Brand Strategy Manager
    Zuri has over four years of experience in influencer marketing, focusing on campaign strategy and cultivating lasting partnerships that benefit both brands and content creators.

    Since joining GRC, she has generated more than $600k in sales and successfully managed over 70 campaigns, overseeing a combined budget of $700k+

    An INFP at heart, Zuri lists WALL-E and The Matrix Trilogy among her all-time favorite movies, showcasing her passion for imaginative storytelling.

  • Will Hanisch

    Partner
    Will brings over 15 years of experience negotiating record-breaking deals across major platforms, mediums, and categories. He specializes in securing impactful partnerships, from family vlogs to tech reviews, helping creators expand their presence and influence.

    He has led several high-profile sponsorship agreements, including an eight-figure platform deal, solidifying his reputation for driving innovative collaborations that benefit both brands and creators.

    A passionate storyteller at heart, Will loves exploring narratives in every form from books, digital content, television, and film.

  • Joe Craciun

    Partner
    Joe brings over 30 years of entrepreneurial experience to the creator economy, co-founding Greenroom in 2019. He provides strategic guidance to creators, agencies, and established brands, helping them scale current ventures, launch new opportunities, and cultivate collaborative workplace cultures.

    He has driven unprecedented growth for one client by developing new businesses and forging alliances with top creators and major brands. This underscores his ability to make a significant impact through innovation and strategic partnerships.

    Outside of work, Joe spends time with his family, leads a regional dads-and-daughters camping and community service group, and organizes local social events, including an annual comedy night, ensuring community ties remain strong and engaging.

Why Choose Us?

We’re not just another influencer marketing agency. Our “Three Uniques” show how we stand out from the competition:

Industry Knowledge/Experience/Connections

We’ve built relationships across major social media platforms and understand how to cut through the noise, so you get noticed.

Flexible, Value-Conscious Commission Structure

We adapt our pricing to your specific needs and goals, making sure every deal feels fair and beneficial to all parties involved.

Transparent and Positive Communication

We handle every project detail with clarity, kindness, and consistent updates, so you’re never left in the dark.

Let's grow your brand today

Success Stories

  • Building Long-Term Brand Partnerships: By focusing on results-oriented campaigns, we’ve earned the trust of multiple brands that now rely on us for every new product launch.

  • Viral Collaboration with Matthew Beem: We paired ZURU’s Bunch O Balloons with Matthew Beem’s wild, water-filled experiment on YouTube, skyrocketing brand visibility and fan engagement.
See our Case Studies

A Supportive Environment that Drives Results

At GreenRoom Connect, we believe forming genuine connections starts with us. Whether it’s celebrating team birthdays, brainstorming new strategies over coffee, or cheering for our clients’ big wins, we keep the atmosphere supportive and enthusiastic. That upbeat energy fuels every campaign we run.